NC State University Trademark Licensing Newsletter
As we mentioned in the inaugural edition of this newsletter, we would like these newsletters to be helpful in your business, so please share them with your salespeople, buyers, and employees and maybe they can use the information to help your sales.
Another fiscal year is completed at NC State and we’d like to thank all of our licensees and retailers who have made it a success. Over the the last three years you’ve grown the Wolfpack business 44% with our fans and we appreciate your efforts. The students who get their scholarships funded from the trademark royalties are grateful as well, especially as state funding to universities get cut and tuition keeps rising. Despite the increases in costs, NC State consistently ranks in the top 10 in value among all public universities in the nation.
THE RISE OF THE WOLFPACK
NC State was 1 of 3 schools nationally to have football team play in a bowl game, play in the men’s NCAA Basketball Tournament, and also advance to the College World Series. Anyone following NC State sports over the last 3 years believes that the Pack is on the rise, and the numbers prove it. The final Learfield Directors’ Cup standings announced on June 27 has NC State ranked #34: That is up from #37 last year and #67 two years ago. Learn more here: http://www.gopack.com/genrel/062713aab.html
FOOT TRAFFIC: THE NUMBERS RETAILERS WANT TO HEAR
In addition, NC State football home games drew on average 54,106 fans — 3,800 more fans per game than the next closest in the state: UNC-CH. Wolfpack men’s basketball attendance is ranked 20th nationally and we set an all-time attendance record at Doak Baseball Field this year. Remind your retail buyers that NC State has avid fans.
NEW RETAIL ON CAMPUS
Campus Enterprises is opening “Pack Shop” on Centennial Campus this August; a hybrid convenience store/supply/fan shop to service not only students, but also our corporate partners on campus. While only 1200 sq ft., the foot traffic and inventory turn is expected to be high as it services that growing campus. Just down the road the new Carol Johnson Poole Clubhouse will open later this fall and feature a much expanded Pro Shop featuring NC State branded golf attire and gear. The Lonnie Poole Golf Course has already received many accolades, and the addition will make this so much more.
The new campus bookstore will open in Phase 2 of the Talley Student Union space in late Fall 2014/Early 2015. The 40,000 sq foot operations will be centered off of the main atrium and consist of 2 levels. Look for a new re-branding effort from Campus Enterprises in the months leading up to the opening.
MORE NEW DOORS
Dunham’s Sports opened 4 new stores in North Carolina all within 90 miles of Raleigh. Academy Sports now has 3 locations open in North Carolina. I am sure we’ll see more new stores in the next year as Raleigh is ranked 2nd in the country in terms of population growth…we just need to be sure they’re stocked with the Red & White for our fans and alumni throughout the state.
The Wolfpack has a new head coach in Dave Doeren, most recently from a successful stint as head coach at NIU. He’s getting a great Raleigh welcome this spring and summer and will start out with 8 home games this year at Carter-Finley- that’s 2 more home games than last year and the most home games ever in a season. In fact, this season the Pack only travels out of the state twice ( Florida State and Boston College). This means that there will be more tailgating this year for Wolfpack fans. LRG and the licensing office will be supporting their efforts with the 2nd season of NC State Tailgate Championship. This year we will select 3 finalists during 7 home games, (Game 8 is a rain day option), and have 7 game day winners vying for the Season Championship. Last year’s inaugural season winner was ”Natural Born Grillers”, who were decked out head to toe in NC State gear, had an amazing table of food, and were flying the Wolfpack flags high. In reviewing the photos, we found a minimum of 27 licensee’s products represented. We will see if this year’s winner can top that this year. Make sure retail space is ready for the fans with your product. First home game is August 31.
TRADEMARK LICENSING HAS A NEW INTERN
Suzanne Matthews… A rising senior majoring in English with a minor in Arts Entrepreneurship. She’s also working over in Durham this summer at a small business incubator. An entrepreneur in her own right, Suzanne started Soutenu™ Dancewear, LLC and is in the process getting a design patent on her product. She reached her fundraising goal on Kickstarter® in just 3 weeks. In her spare time, she will help us out here in the office. NC State students are the best.
CLEANING UP: REVISED ARTWORK AVAILABLE AT TRADEMARXONLINE
We’re doing a little housecleaning with our marks, and dropping some secondary logos that no longer work and introducing a more collegiate font so that licensees can use the same font as the Wolfpack. University Communications is currently involved in a 12-month brand analysis project and we expect some new marks to come from those efforts that align with our brand and goals for the future. We’ll keep you posted.