Campus Enterprises, NC State’s retail and hospitality division, recently launched a new program to garner quick feedback its service and offerings.
“We want to start a two-way conversation with our students, staff and visitors to ensure we are listening to their needs and using that information to improve our services, but we also wanted it to be quick, easy and fun,” said Jennifer Gilmore, director of marketing and communication for Campus Enterprises. “We created a program where we offer up a few new questions each week to get a pulse on customer satisfaction and provide some small rewards along the way for their participation as long as they provide an email address.”
Questions are designed to garner feedback as well as gauge awareness of some of the programs Campus Enterprises offers. “For example, you might see a question about whether or not students know we have a bakery on campus and that they can order birthday cakes. Or if they were aware that they could use their Dining Dollars at the Terrace Dining Room at the Lonnie Poole Golf Course,” Gilmore added.
The survey is also for faculty and staff. “Not everyone uses Snapchat, so the survey can also be accessed at go.ncsu.edu/fast-feedback.”