Developing Student Leaders in Campus Enterprises

Lexus Bivins, a senior in International Studies, found an opportunity to develop her leadership skills in a place she might not have expected: her on-campus student job with Campus Enterprises.  

“My most meaningful experience in my role has been helping to supervise a team of peers,” Bivins said. “Before being hired for this position, the idea of managing peers was something that frightened me, however, I am fortunate enough to work with some amazing fellow student employees. I have learned that I am very passionate about creating an effective team that not just works together, but also has fun together.”

Bivins started out working at Talley Market as a first-year student, developing confidence communicating with customers. While still working at the market, she joined the Campus Enterprises Student Employee Ambassadors team. This year, she was promoted to lead student employee ambassador, where she helps supervise nine other employees. Her experience may soon be more common.

Campus Enterprises, the lead division at NC State for retail and hospitality, is undertaking an initiative to create more student leadership positions and other promotional opportunities for student employees who desire to take on more responsibility. For example, Campus Enterprises is currently in the process of transforming the Honors C-Store into a completely student-run unit. Soon there will be no professional staff onsite; only a student manager and lead student cashiers. Other units within Campus Enterprises have had student management positions for quite some time. NC State Student Centers hires building managers who open and close Talley Student Union, manage fellow student employees, write reports and respond to emergency situations. It is a huge responsibility and is a great way to gain a lot of leadership skills. When asked what skills she has learned from her job, Lead Building Manager Nolynn Powell responded: “Working for NC State Student Centers has encouraged me to find my niche through development in my work ethic, management skills, and relationships with my coworkers.”

Campus Enterprises is also rolling out a professional development series to help students feel more prepared for promotional opportunities. Topics will include: managing your peers, task delegation and dealing with conflict. Annaka Sikkink, the student employee development & success specialist for Campus Enterprises, is designing the workshops and knows first-hand just how important these transferable skills can be.

“I got my first full-time job out of college because of my student employment experience,” she reported. “I’m excited we can support our students in learning critical thinking and leadership skills through their on-campus jobs.”

Students interested in building their leadership skills with Campus Enterprises can learn more at the On-Campus Job and Leadership Fair, a partnership between New Student Programs, Campus Enterprises and the Center for Student Leadership, Ethics and Public Service, February 21 in Talley Student Union. Or they can apply for open positions at


NC State Mascots - Mr. and Ms. Wuf - strut around campus in their new NC State tartan: Pack Plaid

Pack Plaid Debuts at Homecoming Textile Bowl; Wolfpack Outfitters

Attention Wolfpack fans with an affinity for Scottish tartan or a desire to show off some style: NC State now has an official tartan — Pack Plaid — and it’s now available at Wolfpack Outfitters on a variety of products.

The tartan was designed by Kathleen Kelly ‘14 during her time in the NC State College of Textiles. She entered her sophisticated pattern in black, dark gray, red and white in a contest to represent NC State on the Scottish Registry of Deeds, the official Scottish register of tartans.

According to NC State College of Textiles Professor Cynthia Istook, who created and implemented the Pack Plaid contest, Kelly’s design was the clear winner. From 30 student submissions, university faculty and administrators chose four patterns as semi-finalists; next, alumni and members of the public ranked their favorites.

“Kathleen actually had more than one design chosen to be in the top four,” said Istook. “Her (winning tartan) was the one that came out on top — significantly — with well more than 50 percent of the votes.”

Her inspiration was tailored menswear, and she designed her tartan to augment the Wolfpack fan’s existing wardrobe.

“So much of the paraphernalia that’s sold for NC State is predominantly red,” she said. “So I thought that doing something with the gray or black background and just accents of red would coordinate better with the other things that are offered in the bookstore.”

NC State’s official on-campus bookstore – Wolfpack Outfitters – currently carries ceramic mugs, coasters, luggage tags, key fobs and t-shirts bearing the Pack Plaid. “We are also expecting to add cashmere scarves and other new items soon,” said Jeff Halliburton, director of NC State Stores.

According to Halliburton, these products will be carried not only in the Talley Student Union store, but also online at and at Gameday concession stands in Carter-Finley Stadium and the PNC Arena.

Fans can also look for Mr. and Ms. Wuf to be sporting the new pack plaid at the NC State vs. Clemson home football game on November 5.

NC State Trademark Licensing Encourages Wolfpack Fans to Buy Licensed Products

Trademarks — like Tuffy (the Strutting Wolf) and the Block S — are valuable assets to NC State not only in brand-building but also to student scholarship revenues. Up to $1 million of proceeds from the sale of trademarked products is contributed annually to five scholarship funds, all of which are generated from trademark royalties from the companies licensed to supply fans with approved products.

The NC State Trademark Licensing office partnered with NC State University Communications to create a video encouraging fans to look for the label when buying NC State-branded products to ensure they are not unwittingly lining the pockets of trademark “pirates.” Every officially licensed product will have a special hang tag or hologram sticker marking it as a “Collegiate Licensed Product.”

“The Internet is full of pop-up stores on Amazon and Alibaba websites as well as sketchy Facebook advertisements touting NC State-branded products that are not licensed by the university,” said Gregg Zarnstorff, NC State Trademark Licensing director. “Sometimes these products don’t represent the university’s brand in a positive way; other times they’re paired with other licensed brands such as Peanuts® characters or superheroes, so they are infringing on two brands at the same time. Some bootleg products can even put a student athlete’s NCAA standings in jeopardy when their name or likeness is used without permission.

“Meanwhile, the ‘pirates’ are taking the full profit on a product that hurts our brand,” Zarnstorff added. “While we pursue these infringers on the supply side in legal channels, the new video and ad campaign target the demand side and inform NC State fans of the need to be selective in their purchases if they truly support the mission of the university.”

Royalty proceeds fund merit- and need-based scholarships, athletic scholarships, study abroad programs and scholarships for children of NC State faculty and staff attending the university.

The video is being promoted on social media via NC State’s main channels and Wolfpack Fans, a facebook page run by NC State Trademark Licensing. It is also being aired at athletic events, such as home football games at Carter-Finley Stadium.

“We want fans to know the importance of buying licensed gear, and we hope they will spread the word to other NC State fans who share our desire to ensure contributions to these important funds are maximized,” said Zarnstorff.

For more information and to view the video, visit


Campus Enterprises Introduces Fast Feedback

Campus Enterprises, NC State’s retail and hospitality division, recently launched a new program to garner quick feedback its service and offerings.

“We want to start a two-way conversation with our students, staff and visitors to ensure we are listening to their needs and using that information to improve our services, but we also wanted it to be quick, easy and fun,” said Jennifer Gilmore, director of marketing and communication for Campus Enterprises. “We created a program where we offer up a few new questions each week to get a pulse on customer satisfaction and provide some small rewards along the way for their participation as long as they provide an email address.”

Questions are designed to garner feedback as well as gauge awareness of some of the programs Campus Enterprises offers. “For example, you might see a question about whether or not students know we have a bakery on campus and that they can order birthday cakes. Or if they were aware that they could use their Dining Dollars at the Terrace Dining Room at the Lonnie Poole Golf Course,” Gilmore added.

The survey is also for faculty and staff. “Not everyone uses Snapchat, so the survey can also be accessed at”


NC State Campus Enterprises Adds Senior Director

The division of Campus Enterprises at NC State announces the addition of Rich Steele as its senior director for auxiliary services. Steele joins NC State after an extended professional career at Georgia Tech, where he held progressively responsible administrative roles, most recently as senior director for auxiliary services.

In his new role, Steele joins a leadership team for the division that provides retail and hospitality services to the campus. His specific areas of oversight within Campus Enterprises includes NC State Stores, University Student Centers, golf course operations, financial services, and facility operations and planning.

“We’re especially pleased to have recruited someone of Rich’s expertise. His experience with a similar portfolio of auxiliary operations will enable him to quickly establish himself as part of our leadership team,” said Dr. Dan Adams, associate vice chancellor for Campus Enterprises. “Rich is not only well known for his administrative and strategic planning but also for his dedication to the student experience. He will be a great addition to helping us provide a comprehensive approach to campus services.

Steele has also been active in professional associations, holding a variety of leadership positions with the National Association of College Auxiliary Services (NACAS) and the Association of College Unions International during his career. He has served as the NACAS South Region President in 2016-2017 and the NACAS 2012 Annual Conference Program Chair, and served two terms on the ACUI Board of Trustees, serving as president in 2008-2009. He has presented over 50 sessions/keynotes at national and regional conferences and institutes.

At Georgia Tech, Steele has received the 2015 SGA Dean James E. Dull Administrator of the Year Award, 2014 Student Alumni Association Outstanding Alumni Award, 2014 GT Student Ambassadors Outstanding Staff Award, Graduate Student Senate Outstanding Administrator Award in 2011, the ACUI Region 6 Bill Rion Outstanding Staff Award, and the Inaugural ACUI Region 6 “Richard Steele, Jr. Distinguished Service Award”. He has also served as a trustee on the Georgia Tech Alumni Association Board. Upon leaving Georgia Tech, Steele has been honored with the establishment of the “Rich Steele Campus Service Award” to recognize Georgia Tech staff members or business partners who demonstrate a commitment to creating a positive experience for Georgia Tech students.

Steele earned a degree in Chemical Engineering at Georgia Tech and has earned the Certified Auxiliary Services Professional (CASP) advanced certification. He started his new position July 1, 2017. He and his wife Patti are native Atlantans and have three children, Sam, Katie and Emily.


Jeff Halliburton, NC State Bookstore Director

Jeff Halliburton Named Director, NC State Bookstores

Jeff Halliburton has been named director of the NC State Bookstores, Campus Enterprises announced recently. 

“We’re glad to have Jeff bring his skill set to the Campus Enterprises team and more specifically to the bookstores operation,” said Dr. Dan Adams, associate vice chancellor, Campus Enterprises. “With his expertise in retail campus bookstores combined with our state-of-the-art facilities the campus community can look forward to an even higher level of engagement.”

Halliburton brings extensive college store experience, having spent the last 13 years at the University Co-op serving the University of Texas at Austin, most recently as vice president of operations and human resources. As the new bookstores director, he is charged with the overall financial and strategic operations of the bookstores, including leadership of the flagship Wolfpack Outfitters store located in the Talley Student Union; the Pack Shop located on NC State’s Centennial Campus; Wolf Xpress, the in-house print production and course pack department; State of the Art, a unique print-on-demand clothing division, which designs artistic Wolfpack-licensed products; and the Athletics Concessions arm supporting apparel and gift retail at major sporting events.

“I am humbled by the opportunity to start a new challenge with NC State and am looking forward to working with the outstanding team and foundation of excellence that is in place,” said Halliburton. “We will develop and provide the resources required to support the learning needs of a cutting-edge University and develop the experiential retail environments that a loyal and dedicated fan base expect.”

To learn more about NC State Campus Enterprises, visit

Welcome to the Wolves’ Den


For decades, the Vet School Cafe has served the College of Veterinary Medicine. It closed in May for renovations and opened August 22 under a new name — The Wolves’ Den — with a fresh new menu and modern serving area fitting of a world-class institution.

Located on the lower level of the Small Animal Hospital at the College of Veterinary Medicine, the restaurant offers fresh, made-to-order lunch options including salads, wraps, paninis and a rotating chef’s special. Along with these made-to-order selections, vegetarian and vegan items are also be available.

The new chef’s special will rotate weekly and includes brand new menu items, such as:

  • Made-to-order pasta selections
  • Custom burritos, quesadillas and pork carnitas
  • Asian specials including sesame chicken, General Tso’s chicken, and spring rolls

The Wolves’ Den serves lunch Monday through Friday from 10:30 a.m. to 2:00 p.m. In addition to its delicious lunch menu, the Wolves’ Den is now offering breakfast Monday through Friday from 7:00 a.m. to 9:30 a.m. Breakfast selections include a variety of made-to-order biscuits and wraps. Acceptable forms of payment include Meal Credits, Dining Dollars, cash, debit or credit.

The new restaurant also accepts pre-orders through the Tapingo app. Tapingo is a popular mobile ordering app that allows guests to place their order and pay in advance, while skipping the line altogether. Guests receive a text notification from Tapingo when their order is ready for pick up at Wolves’ Den. Tapingo is available on the App Store and through Google Play.

NC State Dining is a service of Campus Enterprises, the lead division for retail and hospitality on the NC State University campus. For more information, contact Jennifer Gilmore at 919.513.3017 or via email at


Talley Student Union Team Recognized for Outstanding Facility Design

NC State Student Centers, MHTN Architects, Duda | Paine Architects, and Cooper Carry, Inc.  have been honored by the Association of College Unions International (ACUI) with a 2016 Facility Design Award for the  renovation and expansion of Talley Student Union. The award was created to encourage and recognize excellence in the design of student-centered facilities that support campus community building and student success.

NC State Student Centers accepted the award along with the design team on Tuesday, March 22 at the ACUI National Conference in New Orleans, Louisiana. ACUI is a nonprofit educational organization that brings together college union and student activities professionals from hundreds of schools in seven countries.

“We strive to create a clean, safe and welcoming environment for all campus community members,” said Tim Hogan, NC State Student Centers director. “Visitors and colleagues have come from around the globe to see our facility as they consider their own unions.  Receiving this award is an honor and stands as a model for blending community and academics.”

Talley Student Union is not only a place for programs and performances, but also serves an important role as a campus healing space as students have gathered for vigils honoring the lives of fellow Wolfpack members.

The design and operations team engaged a diverse array of stakeholders and partners, each adding their own invaluable input in the development of flexible and inclusive spaces. Students were consulted heavily and included in the design process to ensure that their needs were addressed.

“Diversity isn’t just a buzzword, it interweaves in everything we do,” added TJ Willis, assistant director of the NC State Student Centers. “Diversity of thought, perspective, person and space. It’s in everything.”

In addition to serving as a campus connection point the facility was also designed with sustainability in mind. The  U.S. Green Building Council recently designated the building as a Leadership in Energy and Environmental Design (LEED) certified building at the Silver level. Reusing materials from the previous structure reduced costs and landfill waste associated with building an entirely new student union.

NC State Student Centers is a service of Campus Enterprises, the lead division for retail and hospitality at NC State. Learn more at


NC State Bookstores partners with campus leaders in support of the ‘Our Three Winners’ fund.

wwtee-smNC State Bookstores has partnered with the Office of International Affairs to introduce a new line of products to celebrate NC State’s diversity and global reach. The first Wolfpack World items–special edition t-shirts and mugs–will benefit the ‘Our Three Winners’ fund, which was established to award scholarships in the names of students Deah Barakat, Yusor Abu-Salha, and Razan Abu-Salha, whose lives were tragically lost in February.  Deah, Yusor and Razan were devoted to global philanthropic efforts including refugee work in Turkey.

“Deah, Yusor and Razan exemplified the best of NC State and will forever serve as role models for our student body,” Chancellor Randy Woodson said at his address on campus February 20. “Each was not only an outstanding student, but individually and as a family they lived their lives bringing joy to others, helping those in need and making the world a better place.”

mugThe NC State Bookstore and Trademark Licensing office, both part of the Campus Enterprises division, had plans to develop a line of retail products that spoke to the global impact of our university. NC State is the statewide leader in international student enrollment where they make up 10 percent of the student body. More than 1,000 NC State students study abroad annually.

The t-shirt features a world map fashioned from the word WOLFPACK depicted in different languages that was designed by Fernanda Duarte, a doctoral candidate and intern at the Office of International Services. The mug also features a design based on the word WOLFPACK depicted in various languages.

The t-shirts and mugs retail for $10 each. All proceeds from the sale of the WOLFPACK WORLD products will be directed to the ‘Our Three Winners’ Fund.