Campus Enterprises | Trademark Licensing
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NC State Campus Enterprises Adds Senior Director

The division of Campus Enterprises at NC State announces the addition of Rich Steele as its senior director for auxiliary services. Steele joins NC State after an extended professional career at Georgia Tech, where he held progressively responsible administrative roles, most recently as senior director for auxiliary services.

In his new role, Steele joins a leadership team for the division that provides retail and hospitality services to the campus. His specific areas of oversight within Campus Enterprises includes NC State Stores, University Student Centers, golf course operations, financial services, and facility operations and planning.

“We’re especially pleased to have recruited someone of Rich’s expertise. His experience with a similar portfolio of auxiliary operations will enable him to quickly establish himself as part of our leadership team,” said Dr. Dan Adams, associate vice chancellor for Campus Enterprises. “Rich is not only well known for his administrative and strategic planning but also for his dedication to the student experience. He will be a great addition to helping us provide a comprehensive approach to campus services.

Steele has also been active in professional associations, holding a variety of leadership positions with the National Association of College Auxiliary Services (NACAS) and the Association of College Unions International during his career. He has served as the NACAS South Region President in 2016-2017 and the NACAS 2012 Annual Conference Program Chair, and served two terms on the ACUI Board of Trustees, serving as president in 2008-2009. He has presented over 50 sessions/keynotes at national and regional conferences and institutes.

At Georgia Tech, Steele has received the 2015 SGA Dean James E. Dull Administrator of the Year Award, 2014 Student Alumni Association Outstanding Alumni Award, 2014 GT Student Ambassadors Outstanding Staff Award, Graduate Student Senate Outstanding Administrator Award in 2011, the ACUI Region 6 Bill Rion Outstanding Staff Award, and the Inaugural ACUI Region 6 “Richard Steele, Jr. Distinguished Service Award”. He has also served as a trustee on the Georgia Tech Alumni Association Board. Upon leaving Georgia Tech, Steele has been honored with the establishment of the “Rich Steele Campus Service Award” to recognize Georgia Tech staff members or business partners who demonstrate a commitment to creating a positive experience for Georgia Tech students.

Steele earned a degree in Chemical Engineering at Georgia Tech and has earned the Certified Auxiliary Services Professional (CASP) advanced certification. He started his new position July 1, 2017. He and his wife Patti are native Atlantans and have three children, Sam, Katie and Emily.


Campus Enterprises to Host Student Hiring Fair

Campus Enterprises will be hosting a Hiring Event for student employment positions this Wednesday, April 5. Campus Enterprises employs more than 1200 NC State students, providing them with opportunities to learn valuable workplace skills, get connected to the campus community, and earn income to support their academic pursuits.  A job with Campus Enterprises is more than just a job; our student employment program is structured around defined learning objectives to ensure that students learn critical thinking skills, develop transferable skills, promote diversity, build awareness of campus resources and experience community.

Positions are now available in NC State Dining, Rave! Events, NC State Student Centers, and NC State Bookstores. Interested applicants can apply at, or attend the event on April 5 from 1:00 – 5:00 in Talley Student Union Room 3221.  Candidates who apply ahead can get priority for on-site interviews.
licensed product grouping

NC State Expands Licensed Apparel and Merchandise to Carhartt, Cracker Barrel and Justice

Ventures open avenues to new customers, merging niche markets with fan affinity

North Carolinians are passionate about their college affiliations. Through leveraging that passion and recognizing fans have other interests, NC State has expanded its licensed merchandise efforts to travel, teen fashion and outdoor life. To that end, NC State is strengthening its relationship with Cracker Barrel® and working with Carhartt® and Justice® to blend its popular trademarks with clothing and other merchandise designed for the retailers’ target markets.

“NC State fans come in all types,” said Gregg Zarnstorff, “Children, seniors, and everyone in between like to show support for their favorite school and teams through their clothing and décor, and not just on game day.”

For Cracker Barrel Old Country Store, 2015 marks a year of tremendous growth for its partnership with NC State.

“We will be expanding NC State University products from 14 to 27 stores throughout North Carolina,” said John Jankowich, buyer with Cracker Barrel Old Country Stores. “Our assortment mix is designed and selected to be unique, interesting, campus focused and compelling for our guests. By expanding our support for North Carolina State University, we will be keeping this promise to our guests throughout the state.”

The expansion signals a strong demand for NC State branded clothing and gifts across the state. “Cracker Barrel is typically located on busy exits on the Interstates and main roads, reaching travelers and vacationers coming to and through North Carolina,” added Zarnstorff, “This will greatly impact our ability to reach our current fans with merchandise and to build on our brand awareness, too.”

New fall merchandise is expected to reach Cracker Barrel stores in early July.

Justice began carrying NC State apparel and merchandise last year and will be expanding their assortment in key locations. Designed for tweens between 8 and 13 years old, NC State-branded Justice clothing will enable girls to show their loyalty to the Wolfpack without sacrificing fashion.

“Many Justice items feature glitter embellishments, piping, and sleeve/neckline cuts that girls like,” said Zarnstorff.

Similarly, Carhartt is giving their customers more bang for their buck with NC State branded apparel that also meets the unique needs of outdoor enthusiasts. While Carhartt started carrying collegiate branded apparel just three years ago, NC State joined the line in fall of 2014.

“Despite the late start in the market, NC State is already ranked #3 in Carhartt’s collegiate sales. This merchandise is showing up in small town hardware stores, agriculture stores and even tack shops; places we’ve never been before,” Zarnstorff explained.

With partners like Cracker Barrel, Justice and Carhartt, Zarnstorff sees great opportunity to solidify NC State’s current fan base and reach new fans and potential students. “It not only allows us to generate more trademark revenue to support student scholarships, but also grow awareness and visibility so we can draw the top students to our university. We look forward to working with these companies to continue to push our products into new and unexpected, but successful venues.”


Cracker Barrel Old Country Store Locations Carrying NC State Merchandise
* Started Carrying NC State Product in 2015

Arden Lumberton *
Asheville * Mebane
Burlington Mooresville *
Concord * Morrisville
Dunn Roanoke Rapids*
Fayetteville (2) Rocky Mount
Garner Salisbury *
Greensboro Sanford
Henderson Smithfield
Hickory * Southern Pines
Jonesville * Statesville *
Lexington * Wilmington *

Justice Store Locations Carrying NC State Apparel

Carolina Premium Outlets, Smithfield
Crabtree Valley Mall, Raleigh
Crossroads Plaza, Cary
Cary Towne Center, Cary
Streets at Southpoint, Durham
Alamance Crossing, Burlington
Jefferson Village, Greensboro
Cross Creek, Fayetteville
Poyner Place, Raleigh
Beaver Creek, Apex
Four Seasons, Greensboro
Triangle Town Center, Raleigh
Tanger Outlet Center, Charlotte

North Carolina Stores Carrying NC State Carhartt Apparel

Carolina Apparel, Selma
Alumni Hall, Raleigh
Red and White Shop, Raleigh
Red and White Shop – Country Connection, Cary and Garner
Bell’s Quality Clothing & Footwear, Burlington
American Shoe Shop, Roanoke Rapids
Cross Creek Outdoor Supply, Henderson
Fort Dobbs Hardware, Statesville
Nance Stores Company Inc., Lexington
Tomlinson’s, Lumberton & Wilmington
Tractor Supply Company, Knightdale & Fuquay-Varina
W. Earl Nixon Welding & Hardware, Edenton
wolfpack outfitters

Wolfpack Outfitters and Starbucks Open in Talley Student Union

Raleigh, N.C. (June 22, 2015) – The NC State Bookstore’s new flagship location — Wolfpack Outfitters — opened Monday, June 22 on the south side of the new Talley Student Union.

Wolfpack Outfitters occupies two floors and will features textbooks, casual reading material, computers and peripherals, clothing, gifts and novelties. An expanded apparel line will include Adidas, Ralph Lauren/Polo, Peter Millar and Southern Tide.

While the staff is ready to open its new location, the space itself is not quite complete. Additional fixtures will be installed over the summer, including a Clinique counter and a four-foot tall replica of NC State’s class ring.

Starbucks  is located at the outside entrance to Wolfpack Outfitters, near the corner of Cates and Morrill. It features the popular chain’s hand-crafted beverages, freshly-brewed coffees, pastries and sandwiches. It is operated by NC State Dining.

For more information, visit

Talley Wolf

Talley Turns Heads

If the commencement weekend traffic was any indication, the rebuilt Talley Student Union will become the hoped-for heart and soul of NC State’s campus for students, staff, faculty and visitors.

After more than two years of renovation, the second phase of construction is finished and the union is open for all to see. That doesn’t, of course, mean the $120 million project is complete, says Tim Hogan, director of NC State student centers.

The building won’t likely be fully functional until students return in August, but the doors are open, the chancellor’s seal is in place at the Cates Street entrance and the three-story tall wolf trellis is ready for photographers.

The union opened on Friday, in time for a chancellor’s reception as part of commencement weekend.  [read full article]

May 14, 2015 – Tim Peeler, NC State News Services

NC State Bookstores partners with campus leaders in support of the ‘Our Three Winners’ fund.

wwtee-smNC State Bookstores has partnered with the Office of International Affairs to introduce a new line of products to celebrate NC State’s diversity and global reach. The first Wolfpack World items–special edition t-shirts and mugs–will benefit the ‘Our Three Winners’ fund, which was established to award scholarships in the names of students Deah Barakat, Yusor Abu-Salha, and Razan Abu-Salha, whose lives were tragically lost in February.  Deah, Yusor and Razan were devoted to global philanthropic efforts including refugee work in Turkey.

“Deah, Yusor and Razan exemplified the best of NC State and will forever serve as role models for our student body,” Chancellor Randy Woodson said at his address on campus February 20. “Each was not only an outstanding student, but individually and as a family they lived their lives bringing joy to others, helping those in need and making the world a better place.”

mugThe NC State Bookstore and Trademark Licensing office, both part of the Campus Enterprises division, had plans to develop a line of retail products that spoke to the global impact of our university. NC State is the statewide leader in international student enrollment where they make up 10 percent of the student body. More than 1,000 NC State students study abroad annually.

The t-shirt features a world map fashioned from the word WOLFPACK depicted in different languages that was designed by Fernanda Duarte, a doctoral candidate and intern at the Office of International Services. The mug also features a design based on the word WOLFPACK depicted in various languages.

The t-shirts and mugs retail for $10 each. All proceeds from the sale of the WOLFPACK WORLD products will be directed to the ‘Our Three Winners’ Fund.


Wolfpack Pride Inspired by Design

RALEIGH, NC (Feb. 7, 2014) NC State has some of the greatest fans in the world, whether they are pulling for one of the Wolfpack teams, or just showing their love of their alma mater and what it represents. Being a Wolfpack fan changes you for life and brings with it lifetime memories of games, events, and hallowed places. To support the love of everything NC State, Campus Enterprises’ Trademark License office sponsors an annual Wolfpack FanCave Challenge.

randy joynerThe annual challenge is open to all NC State students, staff, faculty, alumni and fans. Examples of FanCaves might include dorm rooms, living rooms, offices, kid’s rooms, bonus rooms and garages. Basically, any space that has a comfortable chair, a very large television, and a place to watch the game (and a whole lot of officially licensed Wolfpack Red paint) will qualify as a Wolfpack FanCave.

“The Devil is in the details” (pun intended) and if you look through all the fan-tastic photos submitted for this year’s challenge, you might even find a Tar Heel and a Tiger too.

So take a close look at all the “fan-ominal” FanCaves and you might be inspired by Wolpack pride.

Wolfpack Fans Ready for `Red Fridays’ Through May

red fridaysRALEIGH, NC (Jan. 15, 2014) – NC State Athletics,  Coca-Cola Bottling Company Consolidated and Campus Enterprises’ Trademark licensing announced today the launch of “Red Fridays” – a brand-new program for Wolfpack fans providing an unprecedented way to earn 10 percent off their food order at more than 20 area participating restaurants.

“Red Fridays” officially kicks off this Friday, Jan. 17 at a total of 36 restaurant locations in the greater Triangle area, including Raleigh, Cary, Garner, Morrisville, Wake Forest and Clayton.  The “Red Fridays” exclusive offer extends through May 30, and awards any Wolfpack fan wearing branded apparel the 10 percent discount each and every Friday over the next several months.

The “Red Fridays” initiative will be jointly managed by the NC State Trademark Licensing Office and Wolfpack Sports Properties, the Raleigh-based joint venture of Learfield Sports and Capitol Broadcasting Company that develops corporate partnerships and manages the operations of NC State’s comprehensive rights program including signage, event marketing, radio play-by-play and coaches’ shows, television coaches’ shows and official athletic web site sponsorships.

The following is a list of participating restaurants:



Name Address City
Aversboro Restaurant 1411 Aversboro Road Garner
Brickhouse Tavern 3801 Hillborough Street Raleigh
Characters Qtrs 1506 Hwy 70 Garner
Charlies Bbq 8948 Cleveland Road Garner
Cueva de Lobos 3227 Avent Ferry Road Raleigh
El Cerro Mexican Bar and Grill 2217 Avent Ferry Road Raleigh
El Dorado 1321 5th Ave Garner
Festejos 905 E Main Street Clayton
Fiesta Mexicana 957 Town Center Dr Clayton
Fiesta Mexicana 5121 NC Hwy 42 Garner
Fiesta Mexicana 2839 Jones Franklin Rd Raleigh
Greek Fiesta 319 Crossroads Blvd Cary
Greek Fiesta 8315 Creedmoor Road Raleigh
Greek Fiesta 4325 Glenwood Avenue Raleigh
Greek Fiesta 9660 Falls of Neuse Road Raleigh
Greek Fiesta 1400 Boulderstone Way Raleigh
Greek Fiesta 3904 Western Blvd Raleigh
Jasmin Mediterranean 3801 Hillsborough Street Raleigh
Jasmin Mediterranean 2430 Hillsborough Street Raleigh
Jones Cafè 413 E Main Street Clayton
LaCocina 11617 US Hwy 70 Clayton
LaCocina 1221 Timber Drive Garner
Melvins 2512 Hillsborough Street Raleigh
Mitchikia 1571 Hwy 70 Garner
Overtime Sports Pub 1030 N Rogers Lane Raleigh
Pizza Pit 5335 Raynor Road Garner
Ruckus Pizza 8111 Tryon Woods Drive Cary
Ruckus Pizza 1101 Market Center Drive Morrisville
Ruckus Pizza 2233 Avent Ferry Road Raleigh
The Alley 2512 Hillsborough Street Raleigh
The Roast Grill 7 S. West Street Raleigh
Tookies Grill 1322 5th Avenue Garner
Village Deli 909 Aviation Parkway Morrisville
Village Deli 500 Daniels Street Raleigh
Village Deli 2500 Wycliff Road Raleigh
Village Deli 1849 S Main Street Wake Forest


Campus Enterprises announces “Spirit Band” Campaign for Red Fridays

Spirit Band, Campus Enterprises, Go Pack, This is Our StateRALEIGH, N.C. (Oct. 8, 2013) – Campus Enterprises, the lead division for retail and hospitality at NC State is pleased to support WEAR RED FRIDAYS by distributing 20,000 free spirit wristbands to the campus community beginning October 9.

The seven unique messages–“Back the Pack,” “It’s a STATE of Mind,” “Proud to be the Pack,” “Pack Power,” “This is Our STATE,” “Wolfpack Pride,” and “Wolfpack in the House”–will be distributed while supplies last at campus dining halls, C-stores, On the Oval Culinary Creations, NC State Bookstores, the Pack Shop at Wolf Ridge, the Wolfpack One Office, and Wolf Xpress. The information desk at Talley Student Union will also be a distribution site when the building opens in the near future. The bands will also be distributed through the employee appreciation event preceding the NC State/Syracuse game on Saturday, Oct. 12, and through Student Government in support of Wear Red Fridays.

“Wearing red on Fridays–and on any day, for that matter–reinforces the pride we have in being a part of the Wolfpack,” said Dr. Dan Adams, associate vice chancellor, Campus Enterprises. “It’s an outward demonstration of our shared commitment to the success of our students, faculty, staff and alums, be it in the classroom, the workplace, or the athletic field. We are pleased to support and encourage that pride by providing a little reminder of what it means to be a part of the Pack.”

Campus Enterprises is the lead division for retail and hospitality on the NC State University campus.

For more information, contact Alex Barnett via email at

The 2013 Wolfpack FanCave Challenge

January 14, 2013 (Raleigh, N.C.) – Are you NC State’s biggest fan? Do you dwell in your FanCave before, during, and after games, and are patiently waiting for the moment to show it off to the world? Is your spirit exemplified by where you sleep, live, eat, and watch sports? Then you are exactly who we are looking for. NC State Trademark Licensing, NC State Athletics, Wolfpack Sports Properties, and The Licensing Resource Group have partnered to find the elitist of fans, who possess a residence like no other and exemplify NC State pride. We’re looking for the number one FanCave.

“The Wolfpack Fancave Challenge allows fans–both off and on campus–to show off their own versions of a Wolfpack fan cave and to get both the bragging rights of having the best, but also to add a pretty nifty trophy to their collection.” said Gregg Zarnstorff, director of Trademark Licensing. “It doesn’t have to be the most complete collection of Wolfpack gear, it just needs to be presented or displayed in a way that other fans would like to vote for it.”

Entrants are divided into three sub-categories: On-campus students, off-campus students, and alumni/fans.

Check out the 2013 Wolfpack FanCave Challenge at:



For more information, please contact Gregg Zarnstorff via e-mail at or by phone at 919-515-2146.