NC State Dining and Campus Enterprises Marketing + Communication won Gold in the Special Events category for the 2023 Collegiate Advertising Awards for their Sweet Relief – Late Night Event. The Collegiate Advertising Awards is a national program recognizing exceptional marketing and advertising campaigns in higher education. Judges assess the entries for their creativity, design, production and general quality, among other criteria.
Sweet Relief, which was held on December 5, 2023, featured an extravagant array of hand-crafted sweets made by Dining’s talented pastry chefs. Both the event itself and its campaign featured captivating visuals created by the marketing team, whose creative work helped transport students to a sugary escape while maintaining a cohesive brand identity.
These colorful designs were featured in backdrops, menu cards, posters with sweets puns, food decorations and holographic stickers at the event. The designs were also used in digital advertisements and flyers leading up to the event.
The Sweet Relief event was a resounding success, drawing in hundreds of students and alleviating the stress of finals thanks to the hard work of both teams. Congratulations NC State Dining and CE Marketing + Communication!
More photos from the Sweet Relief event can be found here.